Our work with Sydney Marie began in February 2020 on Foundry, The Wedding Guide. Over the last two years, we’ve worked closely with her brand and built a clear view of the trajectory her business was taking moving into this new decade. It was our pleasure and honor to deliver a cohesive, unified visuals and voice across her platforms.

The website design and iconography are standout deliverables for this project. Through her unique treatment of impressionist movement and landscape, SM masters intimate closeness, observer documentation and illusive obstructions of organics— like fabric, foliage, or bodies intertwined with emotion, intention, and commitment; we knew SM’s social suite and web design had to marry the motion and hopeful stoicism of her portraiture. An element of this is her custom loading animation, displaying a convergence of her secondary mark, letters S and M.

We honored the traditional, vintage-inspired grit of her film photography through serif typography in print materials. Additionally and most predominately, we featured two primary sans-serif typefaces for digital platforms and everyday media. These marks and guidelines provide a versatile, consistent brand presentation that pairs well alongside the romantic, posh imagery that SM is known for.

Our favorite element has to be the custom embossing and debossing details. These provide texture to the essence and elegance of Sydney’s style, photography, and creative vision. The act of imprinting letterhead adds a touch of old-world luxury with the soul of small business; every service, no matter how inherently intangible, can become impactful through strong stories and brand mythology.